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iPhone 12 Pro

It's a leap year.

From $41.62/mo. or $999 before trade‑in.

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iPhone 12

Blast past fast.

From $29.12/mo. or $699 before trade‑in.

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AirPods Max

Available starting 12.15

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tv+

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App Store

Best of 2020

The apps that helped us through the year.

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Coming late 2020

Fitness+

A new fitness experience powered by Apple Watch.

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HomePod mini

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  • 1. Monthly pricing: Available to qualified customers and requires 0% APR, 24-month installment loan with Citizens One or Apple Card Monthly Installments and iPhone activation with AT&T, Sprint, T-Mobile, or Verizon for purchases in an Apple Store. Taxes and shipping not included. Additional Apple Card Monthly Installments and iPhone Payments terms apply.
  • 2. Price includes a $30 AT&T, T-Mobile, Sprint, or Verizon discount. Requires activation with carrier. Monthly pricing: Available to qualified customers and requires 0% APR, 24-month installment loan with Citizens One or Apple Card Monthly Installments and iPhone activation with AT&T, Sprint, T-Mobile, or Verizon for purchases in an Apple Store. Taxes and shipping not included. Additional Apple Card Monthly Installments and iPhone Payments terms apply.
  • 3. Apple Fitness+ is coming late 2020.
  • 4. The Apple One free trial includes only services that you are not currently using through a free trial or a subscription. Plan automatically renews after trial until cancelled. Restrictions and other terms apply.
  • Apple TV+ is $4.99/month after free trial. One subscription per Family Sharing group. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.
  • To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with iOS 12.4 or later or iPadOS. To manage Apple Card Monthly Installments, you need an iPhone with iOS 13.2 or later or an iPad with iPadOS 13.2 or later. Update to the latest version of iOS or iPadOS by going to Settings > General > Software Update. Tap Download and Install.
  • Available for qualifying applicants in the United States.
  • Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.
More ways to shop: Find an Apple Store or other retailer near you. Or call 1-800-MY-APPLE.
  • 1. Monthly pricing: Available to qualified customers and requires 0% APR, 24-month installment loan with Citizens One or Apple Card Monthly Installments and iPhone activation with AT&T, Sprint, T-Mobile, or Verizon for purchases in an Apple Store. Taxes and shipping not included. Additional Apple Card Monthly Installments and iPhone Payments terms apply.
  • 2. Price includes a $30 AT&T, T-Mobile, Sprint, or Verizon discount. Requires activation with carrier. Monthly pricing: Available to qualified customers and requires 0% APR, 24-month installment loan with Citizens One or Apple Card Monthly Installments and iPhone activation with AT&T, Sprint, T-Mobile, or Verizon for purchases in an Apple Store. Taxes and shipping not included. Additional Apple Card Monthly Installments and iPhone Payments terms apply.
  • 3. Apple Fitness+ is coming late 2020.
  • 4. The Apple One free trial includes only services that you are not currently using through a free trial or a subscription. Plan automatically renews after trial until cancelled. Restrictions and other terms apply.
  • Apple TV+ is $4.99/month after free trial. One subscription per Family Sharing group. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.
  • To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with iOS 12.4 or later or iPadOS. To manage Apple Card Monthly Installments, you need an iPhone with iOS 13.2 or later or an iPad with iPadOS 13.2 or later. Update to the latest version of iOS or iPadOS by going to Settings > General > Software Update. Tap Download and Install.
  • Available for qualifying applicants in the United States.
  • Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.
More ways to shop: Find an Apple Store or other retailer near you. Or call 1-800-MY-APPLE.